The first impression for any reader is your magazine front cover. Times have changed over the years as fashions have and we think for the better, the age of the digital camera has made photography more accessible to the masses and untrained photo-graphical eyes can snap away without wasting film. This has lead to a culture shift and acceptability of photos being taken where-ever you are and in all situations.
So how does this help your cover stand out and enable it to be more memorable. Now I’m not saying that there everyone can take a professional quality shot but the imagery that your choose for your front cover can be the major selling point as well as the headlines that either surround it or over lay it.
Now depending on your readership and your target audience what do you think grabs the attention of your readers? Is it a sensational headline? if so it has been proven that negative headlines always get more attention than positive ones so make sure they are positioned correctly. Is your magazine established? if so then people will know of your magazines brand and name but if it’s new then you need to grab attention not by forcing your brand upon readers your front cover is a sales board. Make sure the first thing they see is your headline or your impact grabbing image that should normally relate to one of the main articles in your magazine, this will engage your reader and entice them to looking at further pages.
Have you thought about what papers tocks your magazine cover is going to be printed on? You have to know that depending on what finish your chosen cover paper stock has, it will give a different look and feel to the images. Glossy papers will makes images shin and pop, whereas uncoated papers will flatten all and make colours dull. But don’t be put off. Get some samples from us and we will walk you though the options. You can always look at extra finishes to make certain elements be textured or shine. Make sure you ask about laminating, spot UV varnishes or embossing to give your magazine cover an edge.
If we help with any element of your cover, design to production then please feel free to drop us a call or fill in one of our enquiry forms and we will come back with all the answers.